In this episode, we talked with David Lau of SnapTravel. David Lau thrives in the startup world. He is currently part of the growth team at a startup called SnapTravel – a booking startup that helps travelers find great hotel deals over Facebook Messenger and SMS. In July 2016, SnapTravel raised $1.2 million in its Seed round. Since then, they’ve been seeing rapid growth and hope to become every traveler’s go-to booking service. Learn about David’s journey today!
“At the end of the day, it’s about identifying what your funnel is.”– David Lau
About David Lau
David Lau is a self-professed growth geek who loves to build things. Prior to heading up growth at SnapTravel, David was the Head of Business Development at Nspire, Canada’s largest student non-profit organization in the business and technology space with the goal of developing the next generation’s leaders. At Nspire, David directed and trained a team of seven business development associates in raising $20,000+ for a 300+ attendee hackathon. You can check out his blog at www.dlausnaps.com and the Facebook bot he is building at m.me/protectmywallet
Show Notes
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2:20
David’s career and background
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3:50
Does programming relate to growth marketing
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4:40
What the company saw in him as a growth president
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6:52
What is SnapTravel and what’s great about it
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8:45
What they do differently to compete with Travel Giants in the industry
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9:53
The growth process at SnapTravel
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10:35
What’s his role in the company
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12:25
How they get high retention with clients
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14:30
How founders affected the growth process
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16:08
The One Metric that matters
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19:58
Their main target market
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21:16
The right questions to ask for growth
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22:21
David’s story behind the change of career from medical to tech
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23:18
What really is growth marketing
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25:30
Identifying what your funnel is
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26:10
His tip to those who wants to become a growth marketer
Links
Music By The Passion HiFi www.thepassionhifi.com.