I just interviewed Andrew Warner. Andrew is best known as the pushy interviewer who founded Mixergy, the place where proven entrepreneurs teach.
But I turned the tables and interviewed him. Andrew came on to talk about chat bots. Specifically, why major companies are making chat bots a big part of their marketing and sales strategy. PS. You may have heard Facebook temporarily paused new chatbots on their platform. I asked Andrew about that, too. I think you’ll want to hear what he had to say.
It’s one of my best interviews to date.
Andrew has created a bot just for this podcast. Check it out at botacademy.com/growthmarketing
3 Reasons To Check Out This Episode
- He explains what the heck a chat bot is. And if you already know what it is, you’ll still discover some interesting (and profitable) uses for chat bots
- Andrew invested in chat bot companies early on. He’ll reveal what he saw in chat bots that lots of other people missed
- You’ll see the incredible response rates you can get with chat bots. Andrew is a numbers guy, and he shared the cold, hard data
Tweet Some Quotes from This Episode
Anyone who is in marketing, even digital agencies should be using chatbots because there's no competition there. – @andrewwarner Click To Tweet The average clickthrough rate with emails is now 2-3%. With chatbots it's a lot higher because even at dinner tables, people look at their messages. – @andrewwarner Click To Tweet If chat is where our audience is, we have to be where our audiences wants to be. – @andrewwarner Click To Tweet Today, chatbots don't have to be smart. It's just a new way to reach people – @andrewwarner Click To Tweet My advice for people who wants to start a business is do it before you're ready for it. – @andrewwarner Click To TweetAbout Andrew Warner
Andrew Warner is an internet, startup entrepreneur. In his 20s, he used credit cards and ingenuity to create a $30+ mil / year (in sales) internet business with his younger brother. He then created Mixergy to help ambitious people who love business as much as he does learn from a mix of experienced mentors. Andrew does that through interviews where founders tell their stories and courses where they teach a solution to issues that can cripple founders.
On Mixergy, he invites proven entrepreneurs to teach how they built their startups. The entrepreneurs who’ve helped me out by appearing on Mixergy include the founders of Wikipedia, Groupon, LivingSocial, LinkedIn, and over 600 others.
Show Notes
-
-
02:35
How Andrew got started with Mixergy
-
03:50
Discovering what he wants to do
-
05:25
Bot Academy
-
05:50
Open rates and click rates
-
07:00
Teaching people about chat bots
-
08:20
Building a chat bot
-
09:40
Chat bots as new way to reach people
-
10:25
Some uses of chat bots
-
14:50
Interactive webinars using chat bots
-
16:20
Setting up the chat bots to be triggered and to respond when a certain feedback will come out
-
17:50
Future of chat bots
-
20:10
His advice to those who are trying to get started
-
Links
Music By The Passion HiFi www.thepassionhifi.com.