The Rise of The Product Marketing Function with Greg Leach (GMT134)

Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful.

In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the importance of the product marketing role.

In episode 134, you’ll learn:

  1. Important lessons about experimentation he learned during his time at Intuit
  2. Greg’s main priorities as the first product marketing hire at Wave
  3. Greg’s process to build sustainable growth
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When you talk to existing customers, patterns will begin to form. – @gregleach13 from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Too many companies only look at their existing customers and don’t strategize to reach external customers. – @gregleach13 from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
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About Greg Leach

Greg Leach is a Product Marketing Manager at Wave. He is a growth leader, advisor, and podcast host of The Growth Equation! Greg has been in the tech industry for 9+ years working across all sizes from early-stage start-ups to large IPO companies. Some of those experiences include both software & hardware, SAAS, marketplace businesses, ad model, platforms, fintech (consumer & B2B), health tech, etc.

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Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

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April Dunford - Obviously Awesome - Podcast
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