How to Build a Thriving Audience with Attention-Grabbing Content with Hillary Weiss (GMT127)

You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres.

Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so.

Instead, you need to learn to be more clearly and unapologetically yourself. You have to learn how to take your own opinions and point of view seriously in order to share them publicly, even if they’re not directly related to your business.

In episode 127, you’ll learn:

  1. Hillary’s “Statement Piece Framework” to help brands create unique, attention-grabbing content
  2. How to build your own audience to sell your OWN ideas and products
  3. Tips for taking a stand with your content WITHOUT feeling like a total jerk.
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Anyone can parrot common best practices. Your best content won't come from a formula, but from within you. – @HCWeiss from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet The best content comes from three places: conversations with your clients, colleagues, and yourself. – @HCWeiss from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
Our sponsor for this episode

Thank you for the sponsor of this episode, LinkedIn.

LinkedIn is an undiscovered golden mine for many advertisers.

One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as:

  • Company growth rate – so you can reach fast-growing organizations;
  • Job Seniorities – so you can target the decision-makers and close deals quicker;
  • Job Titles – so you can focus your advertising specific to your ideal customer profile;
  • Member Skills – so you can find people with very specific skills and qualifications;
  • and more!

That’s LinkedIn’s competitive advantage—it’s the world’s largest professional networking site. LinkedIn allows you to reach more than 90 million senior-level influencers, 62 million decision-makers, and 10 million C-suite members. No other advertising platform can offer you that.

It’s one of the many reasons more than 78% of B2B marketers rate LinkedIn as the most effective social media platform at helping their organization achieve specific objectives.

Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals.

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About Hillary Weiss

Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more.

Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

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Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Don’t take my word for it. Listen to the 4 most popular episodes and let me know what you think:

April Dunford - Obviously Awesome - Podcast
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Val Geisler in the Growth Marketing Today Podcast
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