Right now, with the COVID-19 virus spreading and the oil war going on in the Middle East, we seem to be in a perfect storm of things going on that could go either way. It might all recover quickly, and it might get a lot worse. In this episode, John Doherty, Founder and CEO Credo (a marketplace for companies hire pre-vetted digital marketing agencies and consultants), shares his advice to help you navigate your business in these unsettling times.
In episode 88, you’ll learn:
- How to generate leads for your business in uncertain times like this
- How to get into the mindset of “work” at home
- Why it’s important to have a “key man procedure”
Tweet Some Quotes from This Episode
How to Navigate Your Business in Unsettling Times with John Doherty (GMT088) Click To Tweet Businesses are seeing bigger budgets, fewer projects, but bigger more qualified leads. People are still hiring, so don’t give up. – @dohertyjf from @GrowthToday podcast. Get the full episode 👇 Click To TweetOur sponsor for this episode
Thank you for the sponsor of this episode, Superside.
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My Takeaways from This Episode
- Don’t make a permanent decision based on short-term things going wrong. I love this advice from John. This period in time is temporary. It will pass.
- Find the opportunity. John found in his survey that 71% of businesses saw a drop in leads in the last weeks. But, there are 28.4% (almost two thirds) that have not. What are they doing? What is the opportunity?
- Have a routine in place when working remotely. I love his concept of commuting into your office. Go out for a walk around the block to get into the mindset of work. Put on work pants and work clothes.
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About John Doherty
John Doherty is the founder of Credo and a freelance growth marketing and SEO consultant based in beautiful Denver, Colorado when he is not traveling.
With almost a decade of digital marketing experience, John has worn many hats and seen many things at companies that both help them succeed in big ways and also keep them from succeeding. It is now his passion to not only grow companies through great online marketing but also to coach companies through times of transition so that they are set up for success in the future.
Key Discussion Points
- 3:16 – What is Credo?
- 5:33 – The biggest lessons John learned from growing Credo to $1M business
- 7:13 – Based on a recent survey, how is lead generation affected by COVID-19?
- 9:54 – What should businesses be paying attention to at this moment?
- 14:13 – John’s tips for working remotely
- 16:40 – John’s advice for managers who are now managing a remote team
- 21:54 – Why should business owners have a “key man procedure”?
- 23:43 – John’s framework for lead generation in tumultuous times
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