These last few weeks have been tough for SaaS and DTC operators. What’s been most impressive are the communities coming together, whether it’s your local communities supporting restaurants and healthcare workers or entrepreneurs and operators working together to help one another understand and weather the storm. In this episode, Patrick Campbell, CEO and founder of ProfitWell, talks about how SaaS businesses can thrive during these times and how you can take advantage of ProfitWell’s Stimulus Package Program
In episode 89, you’ll learn:
- Patrick’s advice to SaaS companies who are affected by COVID
- What is ProfitWell’s Subscription Stimulus Package?
- The advantages of having a “pricing committee”
Tweet Some Quotes from This Episode
The number one thing that I've been telling people has been to stop acting like it's five weeks ago. People have changed dramatically and how they're thinking and some of that change might be permanent. – @Patticus from @GrowthToday… Click To Tweet Whoever holds onto the most customers at the end of this is going to win, whether those are free users or paying customers. That's the mindset that a lot of folks need to have based on the data. – @Patticus from @GrowthToday podcast. Get… Click To TweetOur sponsor for this episode
Thank you for the sponsor of this episode, Superside.
As marketers, getting on-brand design and creative exactly when your team needs it can be painful.
It’s hard to deliver on the seemingly endless number of requests that come in from teams across your company – and prioritizing those tasks can feel impossible.
Instead of spending your time and resources on strategic projects that can positively impact the business, you find yourself mired in production-level tasks.
Your agency may be failing you with skyrocketing costs and late turnarounds while finding and managing freelancers is no longer a realistic option – there are just too many variables to manage, from sourcing to schedules, fees to the overall quality of the delivered designs.
Don’t sweat it. Just Superside it.
With Superside.com, you get a dedicated design team that understands your goals and gets trained on your brand guidelines, for the fraction of hiring a full-time designer.
Your Superside design team acts as an extension of your organization, helping you to service requests at volume and deliver on your company’s design and creative needs in a scalable, efficient way
They’ll confidently jump in at a moment’s notice to produce the on-brand work you need when you need it
Create an account and get started, or better yet, book a demo to see it in action at Superside.com.
My Takeaways from This Episode
- Freemium is much more like a scalpel than a sledgehammer. You can’t just throw out a free plan and thinking that’s going to solve everything. First, you need to know who you’re going to target with the free plan. If you don’t, you’re just going to throw a bunch of noise to your system. You’re just going to have a lot of people coming in who really aren’t great users.
- When it comes to pricing, have a process in place to experiment, like a pricing committee working on a quarterly process made up of the head of finance, head of product, head of sale, head of marketing, and head of customer success.
- Whoever holds onto the most customers at the end of this is going to win, whether those are free users or paying customers. That’s the mindset that a lot of folks need to have based on the data. The number one thing that I’ve been telling people has been to stop acting like it’s five weeks ago. People have changed dramatically and how they’re thinking and some of that change might be permanent.
Become a Patreon Supporter
I want to give my podcast fans even more exclusive access to my guests and me. Check out the Growth Today Patreon page for more details.
For as little as $2 per episode get perks like:
- Growth Today thank you note and stickers mailed to you
- Access to the private Growth Today Slack community
- Get podcast episodes at least one day earlier than the public release
- Unlimited access to all the growth cheat sheets
- Listen LIVE to select podcast recording sessions (at least once a month)
- And more…
Please consider becoming a Growth Today patron today. This is a one-man show; I record, edit, and create all the marketing materials for each episode. My goal is to raise $200 per podcast episode, so I can focus on finding more amazing guests and giving you more value.
Thank you 
The first 20 supporters will get all the perks for 75% off. Plus, I’ll mention you in every episode for the rest of the year and podcast episodes.
Thank you to my first Patreons:
- Jamie from the United States
- Veronika from the UK
- Fabricio Marcias from Brazil
- Nicholas Vargas from Australia
- Sam Grover from New Zealand
- Joseph Valenti from Canada
- Louis Nicholls from Switzerland
- Jason Ng from the United States
- Anwar from Canada
- Altagracia Diaz from Canada
Thank you! 🎉
About Patrick Campbell
Patrick Campbell is the Co-Founder of ProfitWell, the company that helps you with analyzing and boosting your subscription revenues.
Before founding ProfitWell, Patrick had quite a well-rounded career. He was a coffee master at Starbucks, a strategist at Google, and an intelligence analyst for the US Defense Department.
Key Discussion Points
- 2:44 – Patrick’s career journey from working at the U.S. Intelligence Agency to starting ProfitWell
- 6:21 – Based on data from ProfitWell, Patrick shares how COVID-19 has affected the SaaS industry
- 10:40 – Patrick’s advice to SaaS companies who are affected by COVID
- 14:30 – What is ProfitWell’s Subscription Stimulus Package?
- 18:55 – Why Patrick thinks that you should test freemium during uncertain times like this
- 23:13 – Why it’s important to experiment with your pricing
- 25:39 – The advantages of having a “pricing committee”
- 33:05 – Patrick’s final advice to businesses that are affected by COVID
Links
Join the Growth Today Tribe
Get the actionable growth cheat sheets from the latest podcast episodes. Ask questions to upcoming guests. 👇
Music By The Passion HiFi www.thepassionhifi.com.