TikTok Marketing 101 with Lauren Pope from G2 (GMT090)

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Still trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes TikTok unique is the speed at which it’s gaining popularity. In this episode, Lauren Pope, Content Manager at G2 and self-proclaimed TIkTok expert, explains how businesses can take advantage of TikTok’s popularity to grow their brand.

In episode 90, you’ll learn:

Why businesses should be on TikTok?
How Lauren has created videos on TikTok with millions of views
How Washington Post is killing it on TikTok

Tweet Some Quotes from This Episode

The key to breaking into TikTok is to think about what problem you’re trying to solve for your audience, and then make content about that. – @G2Lauren from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet I think a lot of businesses should really pay attention to what the Washington post specifically is doing on TikTok. They are not doing like breaking news stories. They're making weird videos about office culture. – @G2Lauren from… Click To Tweet

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My Takeaways from This Episode

The key to breaking into TikTok is to think about what problem you’re trying to solve for your audience, and then make content about that.
Pay attention to what the Washington post specifically is doing on TikTok. They are not doing like breaking news stories. They’re making weird videos about office culture.
Consistency is key. Lauren posted everyday since October 2019; that’s how she grew her followers to 43,000.

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About Lauren Pope

Lauren is a Content Marketing Team Lead at G2. You can find her work featured on CNBC, Yahoo Finance, and on the G2 Learning Hub. In her free time, Lauren enjoys watching true crime shows and spending time in the Chicago karaoke scene. (she/her/hers)

Key Discussion Points

3:18 – Lauren Pope’s career journey
4:19 – Why is TikTok so popular
7:30 – What are some misconceptions about TikTok?
10:50 – Which businesses are right for TikTok?
14:15 – How can businesses take advantage of TikTok to grow their brand and sell more online?
15:31 – TikTok ads
22:22 – Should people be worried about their data knowing that TikTok is owned by a company based in China?