The 3 Step B2B Framework to Sustainable Growth in the New Norm (GMT099)


One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd. In a marketplace where being different means a better chance of surviving and getting funding, having a unique point of difference is one of the most important things you can do for your business.

In this episode, I talk to Michael Haynes, a B2B growth consultant, who has developed a three-step B2B framework to help you grow your business sustainably long term and stand out from the competition in the new norm.

In episode 99, you’ll learn:

  1. How to identify the industries, markets and business customers you should focus on
  2. How to create products, services, and solutions that business customers want to buy
  3. How to achieve sustainable, profitable growth
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  • Streamline operations
  • Implement new tech stack
  • Design ABM & demand generation strategies
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

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Key Discussion Points
  • [02:23] Michael’s journey from becoming a B2B customer strategy consultant
  • [04:06] The three key activities that businesses need to do to acquire customers sustainably
  • [06:52] How can you find a “champion” for your product within a company?
  • [09:58] How Michael uses LinkedIn to reach out to prospects
  • [14:16] How can companies figure out how to innovate?
  • [15:55] Common mistakes founders make when growing their business
  • [20:36] Michael shares a case study using the Listen, Innovate, Grow method
  • [29:00] Michael’s one piece of advice to marketers
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About Michael Haynes

Michael Haynes is a B2B Customer Strategy Specialist. He is based in Sydney Australia and is originally from Toronto Canada. Michael has over 20 years’ experience working with companies in Australia, Brazil, and Canada ranging from sole traders (1 person operations) to large SMBs/SMEs with over 250 staff. He has worked with startups and SMEs across a range of industries including Professional Services, IT, and Transportation. Michael also is an avid traveler with a goal to travel to every continent on the planet.

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Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

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