The Rise of Webflow and the No-Code Movement with Bryant Chou, Co-Founder and Head of Growth at Webflow (GMT081)

Growth Marketing Today on Apple Podcasts

Growth Marketing Today - Google Podcasts

I built my first website with Yahoo Geocities. It was ugly. But, I was so proud of my creation because but I made it. Today anyone with a computer and access to the internet can build a website using tools far more powerful than Dreamweaver from two decades ago. One of those tools is Webflow, where designers, coders, and marketers can easily build fully responsive, bespoke websites. In this episode, Bryan Chou, Co-Founder of Webflow, shares the early genesis and growth of Webflow.

In episode 81, you’ll learn:

Bryan’s transition from CTO to Head of Growth at Webflow
How Webflow got their first 1,000 customers
How Bryant and the growth team created tight feedback loops to accelerate their growth
An early mistake with Webflow’s referral program

Tweet Some Quotes from This Episode

My team is always striving to have a super good understanding of what our customers want, what they’re motivated by. – @bryantchou from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet I think the most important aspects of marketing, especially in the early stages of a startup is product marketing. – @bryantchou from @GrowthToday podcast. Get the full episode 👇 Click To Tweet You can't just rely on the strength of your product unless you have a ton of network effect. You have to invest heavily in marketing. – @bryantchou from the @GrowthToday podcast. Get the full episode 👇 Click To Tweet

Our sponsor for this episode

Thank you for the sponsor of this episode, ReferralRock, a referral program software.

ReferralRock unlocks referrals waiting to happen by automating the ask for a referral, aligning rewards and incentives, integrating viral loops to line up the next advocate.

Your customers want to refer you. Make it easy for them.

Unlock new referrals with referral program software that helps you remove roadblocks that stop customers from referring you.

Make word of mouth happen instead of hoping and waiting.

ReferralRock is used by hundreds of companies to generate more referrals, including TripAdvisor, YMCA, AT&T, and more

My Takeaways from This Episode

Use your company’s mission to maintain the momentum of your growth. I think a lot of the conversation talks about starting and accelerating growth, and not enough about maintaining momentum. As Bryant said, they made sure they maintained momentum by living true to their company mission, which is to allow more people to harness the potential of the internet through building software on the web. The end goal is to help people create more businesses and put more money in people’s bank accounts.
To build a product people love, Have a deep understanding of what your customers want and what motivates them. That’s what Bryant said that his team always strives to do. For Webflow, their customers are looking at their websites as a primary means to generate more business. So, capturing leads, having excellent SEO is all about growing their business with their website. That’s where the Webflow team prioritized in terms of building features.
Be open to brand new experiments. While growing Webflow, something that Bryant told his team all the time is that no one has ever built Webflow before. No one has ever attracted the kind of Webflow customers. No one has ever marketed Webflow in the past. So, everything that they did, they should think of it as a brand new experiment.

Become a Patreon Supporter

I want to give my podcast fans even more exclusive access to my guests and me. Check out the Growth Today Patreon page for more details.

For as little as $2 per episode get perks like:

Growth Today thank you note and stickers mailed to you
Access to the private Growth Today Slack community
Get podcast episodes at least one day earlier than the public release
Unlimited access to all the growth cheat sheets
Listen LIVE to select podcast recording sessions (at least once a month)
And more…

Please consider becoming a Growth Today patron today. This is a one-man show; I record, edit, and create all the marketing materials for each episode. My goal is to raise $200 per podcast episode, so I can focus on finding more amazing guests and giving you more value.

Thank you

The first 20 supporters will get all the perks for 75% off. Plus, I’ll mention you in every episode for the rest of the year and podcast episodes.

Thank you to my first Patreons:

Jamie from the United States
Veronika from the UK
Fabricio Marcias from Brazil
Nicholas Vargas from Australia
Sam Grover from New Zealand
Joseph Valenti from Canada
Louis Nicholls from Switzerland
Jason Ng from the United States
Anwar from Canada
Altagracia Diaz from Canada

Thank you! 🎉

About Bryant Chou

Bryant is a serial entrepreneur and technologist, having built several successful businesses in the mobile advertising and web design & digital publishing space. He is currently the Head of Growth and Co-Founder of Webflow, a software company that gives designers and developers the power to design, build and launch responsive websites visually, while writing clean, semantic code for them. Webflow has over 70,000 customers powering websites for the Fortune 2000, as well as thousands of small to medium size businesses.